Scott Amyx Speaking at Razorfish Tech Summit 2015, NYC


Scott Amyx Amyx McKinsey Wearables and IoT Razorfish


The 10x Potential of Wearables and IoT to Transform Digital Marketing

We as marketers are working with soft metrics for brand affinity, favorability, brand recall and engagement. How can we achieve brand metrics without hardening our numbers?

Real-time, hard metrics on brand engagement have been elusive until now. New advancements in wearables and IoT provide an opportunity to quantify hard metrics on brand engagement, resulting in campaign optimization. This session will cover engaging customers in entirely new ways to heighten the connection with brand emotional identity and to increase brand loyalty; quantifying consumer emotional and cognitive reaction to brand engagement; accurately targeting products and services in the right context, time, place, frame of mind and state of emotion; and equipping brands with new big-data analytics to increase customer acquisition, optimize customer lifetime value and drive top-line growth.

To learn about the 10x potential of wearables and IoT to transform digital marketing and retail, watch the Razorfish Global Tech Summit 2015 Live Stream. Fast forward to 6:12:00.


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About Amyx+ IoT Business Transformation | Strategy | Innovation | Product | Data Analytics
  • Voted Top IoT Influencer by Skyhook
  • Voted Top IoT Rockstar by HP Enterprise
  • Voted Top IoT Influencer by Inc. Magazine
  • Voted Top in the Business of IoT by Relayr
  • Voted Top Global IoT Expert by Postscapes
  • Voted Top IoT Authority by the Internet of Things Institute
  • Featured as a Top Internet of Things Company by Postscapes
  • Voted Most Influential in Smart Cities and IIoT by Right Relevance
  • Winner of the Cloud & DevOps World Award for Most Innovative Vendor

Amyx+ is an award-winning IoT business transformation firm specializing in IoT strategy, innovation & product development. As a thought leader in the Internet of Things, Amyx+ has the creative horsepower and the development prowess to execute even the most complex client engagements. Amyx+ is working with international and multinational enterprises to help 1) understand the impact of IoT disruptions, 2) formulate and sharpen their IoT strategy, 3) quantify the business case, 4) experiment, learn, validate, 5) develop game changing technologies, and 6) launch innovative IoT products and services worldwide. We employ a flexible methodology and approach to fit the client and needs & objectives while adapting to changing IoT environments. We have presence in San Francisco, NYC, and throughout Europe.